Yıldız Holding’s aim is to make its customers and others it touches happy. This is not just from the quality and taste of our products, it goes much deeper. Content employees are more productive and provide better customer service. Reducing our environmental impact and working within the boundaries of our ecosystems, keeps our planet happy. Implementing high standards for labour and human rights across our supply chain keeps our suppliers happy.
From the farm to eating our products, we aim to inspire our employees to ensure excellent supply chain conditions, efficient operations, healthier products and happier customers. Make Happy Be Happy is our framework and strategy to deliver value to our employees, customers, consumers and local communities as well as business growth. We invite you to help us create a positive legacy for the future.
Our world is changing fast. Digitisation, growing populations, environmental pressures and increasing expectations of us mean we must change fast too. Our founders were never afraid to adapt, to invest in the future and to develop, what has become, one of Turkey’s most successful groups. What we do across all Yıldız Holding companies has big implications for our employees, our society and our environment. Make Happy Be Happy seeks to harness a common passion to do well, while doing good.
Launched in 2015, The UN convened governments, business, individuals and others to create a global vision for 2030 that responds to Society’s challenges. It is called the Sustainable Development Goals (SDG’s) or the Global Goals. They cover every aspect of our life including; health and wellbeing, economic growth, education, equality, justice and a clear environment. Make Happy Be Happy is our response to and contribution towards this global vision. Taking actions with a global outlook, will ensure our Group can continue to thrive in 2030 and beyond.
Our framework is ambitious, it goes beyond incremental improvement to transformation and renewal. We are aspiring to a new vision where business is an innovative, trusted partner that supports society’s development, fit for the 21st Century. Backed up by milestone goals and targets, this aspiration provides a clear direction of travel that everyone can support. To reach these targets requires new levels of collaboration – the SDG’s cannot be achieved without it or by any single organisation.
Make Happy is our challenge to do this. We are proud to be bringing people together to help make these global goals happen. We believe this will deliver business growth while improving society.
Tone of voice – Friends and colleagues, we will do this together. Your support will help us work out innovative new ways to meet society’s needs and to Be Happy. To Make Happy, we will commit time and resources and use our skills and expertise collaboratively. We want to inspire and empower you to be part of this opportunity. Focus is on ‘us’ rather than ‘you’, long-term solutions rather than short-term fixes. Together we can create a positive legacy for the future.
Recognising common challenges and the risks we all face, the tone should always be positive, opportunity driven and should emphasise that we are aspiring for a brighter future through working together. It is about transformation rather than incremental improvement. It is proactive rather than reactive. If we Make Happy we will Be Happy.
The SDGs provide the guiding direction for the whole program – a shared responsibility to address the most pressing societal and environmental issues we all face to create a future we all strive for.
Make Happy Be Happy is aligned to Goal 21, our business strategy to 2021. Goal 21 is about closeness to markets, drive for complete quality, collaboration and leadership. It is about learning, experimenting, improving and raising our standards to be the best in everything we do. Make Happy Be Happy is about applying this thinking towards sustainability.
It is our aspiration to deliver business growth while contributing to the Goals – providing shared value to all who are touched by Yıldız Holding companies.
Structured around the pillars of People, Planet and Product, it has a focus on three main themes, each with a far-reaching aims and clear interim objectives to help us achieve them:
EMPOWER: Our employees and partners make our business successful. We aim to empower them to funnel their passion, commitment and inspiration towards meeting the goals and our aims
RESTORE: We must protect and enhance the ability of our environment to deliver the resources and services we need to live our lives and for our children and future generations.
INSPIRE: Our customers and wider society expect us to play an active role protecting our environment, improving our health and wellbeing and supporting societal values that we hold dear. We need to inspire them with confidence, making them happy that we are doing this.
Keys enablers to meet our aspirations are; education, engagement, collaboration, innovation, and digitisation. We need to innovate to deliver the change we want to see, embracing digital and clean technologies enabled by an entrepreneurial mindset.
The whole framework is supported on the foundation of strong and transparent governance which ensures everything we do, by everyone in the company, is done ethically, transparently and with integrity.