We initiated the Ülker Children’s Film Festival Project in 2008 as a gift to the children of Turkey on one of our national holidays, April 23rd National Sovereignty and Children’s Day. We wanted to expand both children’s horizons and the power of their imagination through film. With the festival, which we have organized every year for the past 8 years, we have reached hundreds of thousands of children in every part of Turkey. Children who do not normally go to the movies gained an opportunity to experience the magic of cinema. Our executives visited Anatolian provinces such as Mardin, Van, Kars and Artvin and watched film premiers together with the children there. Thanks to this project, we saw an impressive increase in the proportion of cinema-goers in Anatolia.