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pladis is one of the world’s leading snacking companies and home to beloved brands including McVitie’s and Ulker. pladis is also proud to distribute a carefully curated, GODIVA Everyday Luxury chocolate range exclusively for consumer packaged goods channels around the world.

pladis also owns regional brands such as Jacob’s, go ahead!, Carr’s, Flipz, Verkade and many more, delighting consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.

Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. pladis products reach approximately 4 billion people worldwide. Our operations in over 120 countries, delight consumers with products in sweet and savory biscuits, wafer, cake, chocolate, gum and candy categories. pladis has 34 factories in 13 countries and employs 26,000 people.

pladis is one of the fastest growing companies in the sector with annual revenues in 2017 of £2.3 billion. As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than 4 billion people across the world.

pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise; ‘to bring happiness to the world with every bite’. This, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world.

The company has already delivered a series of successful product innovations in the biscuit and chocolate categories since the group was created, which include GODIVA Masterpieces developed especially for grocery channels, McVitie’s Nibbles and McVitie’s Chocolate Digestive Thins –  all products which have fast become firm favourites in pladis’ anchor markets. 

www.pladisglobal.com

 

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Snacks 

Our story in the food sector began with Ülker Pötibör Biscuits. So all our ‘firsts’ – our first factory, first brand, first distribution, first sales – happened through biscuits. Then, our approach of being a ‘master producer’ brought us another first: Ülker Chocolate. Our delicious products won the hearts of our consumers, and soon Ülker became known as a leader and a pioneer in the Turkish food industry.

1994 marked the 50th year of our successful journey with Ülker, and in that year we brought a breath of fresh air to the food sector. Bizim Yağ brand (cooking oils) indicated that Yıldız Holding was more than a biscuit and chocolate producer.

We used our experience from the biscuit and chocolate area to enter different categories in the food sector – such as oil. From our first oil factory, Besler, and our first margarine, Bizim, we have travelled a long way in the food industry over a short time.

Today our holding, with 49 product categories, 320 brands and thousands of different products, continues to lead the Turkish food sector. And with the international brands we have added to our group, like Godiva and Mc Vitie’s, we are taking sure steps toward being a global player.

In funding Ülker, brothers Sabri and Asım Ülker took an inspiring step for their country in a period when bread was distributed by ration card. In the beginning, their three-person team could only produce 75 tons of biscuits in a year. Under the framework of Yıldız Holding, our brands have grown into global brands with a place in the lives of millions of people.

3rd Biggest Biscuit Manufacturer

 
Biggest Chocolate Producer
320 Number of Brands in Food Sector
2,9 Million Tons Total Amount of Purchased Raw Material in Turkey

The key factors underlying our phenomenal growth are twofold. We carefully observe the needs of consumers, as we have from the beginning. And we gain our consumers’ appreciation with our high quality products.

When we set out on our journey with Ülker over 75 years ago, we only had one aim. That was to be a quality brand which is both innovative and always available. The fact that consumers associate our name with taste and safety has played a major role in achieving this aim.

Our customer-focused approach helps maintain the unique connection we have formed with our consumers. Brand communication has been a priority for us since the 1950s, and we have sought to continuously strengthen this connection. As a result, we rank highly in annual studies of brands that people enjoy and trust. It is clear that consumers regard the Ülker brand as a guarantee that every product we make will suit Turkish tastes.

For more information, please visit ulker.com.tr

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GODIVA

The 2007 addition to our holding of Godiva, the world’s leading premium chocolate producer, was a global success. From the first day of our merger we understood that there was much we could learn from each other. With this in mind, we set up Godiva as an independent company. Seven years later Godiva has grown and developed into an international company with access to new markets.

The Belgium-based company has always produced chic handmade chocolates while never compromising their standards. Thanks to our partnership Godiva has developed a wider range of products, making biscuits, cakes, cocoa, coffee and various chocolate ingredients. With our holding’s international network, it has begun reaching many more consumers. Yıldız Holding’s understanding of what it means to be ‘best in the field’ can be seen in our investment, bringing positive results for all.

For more information, please visit godiva.com

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McVitie’s

McVitie’s, an iconic brand in the UK and Europe, has been crafting biscuits and cakes for over 180 years.

In 1830 apprentice baker Robert McVitie and his father William opened a ‘provision’ shop in Rose Street, Edinburgh. Robert’s baking was so popular the business quickly grew and as his sons and new business partners joined the company, more shops were established and the first factory was opened in 1888.

Since then McVitie’s has continued to thrive, and makes the UK’s best-selling biscuits. The iconic Digestive Biscuit was created in 1892 and is still made today using the same secret recipe.

Making biscuits and cakes to fit every taste, in 1893 McVitie’s was given the royal seal of approval when asked to bake the future Queen Mary and King George V’s wedding cake. The company also made the wedding cake for Princess Elizabeth and Sir Philip Mountbatten in 1947, while Prince William chose a groom’s cake for his wedding reception, made from 1,700 McVitie’s Rich Tea biscuits and 17kg of chocolate.

Today McVitie’s sweet and savoury biscuits and cakes are enjoyed throughout Europe and the Commonwealth, remaining popular thanks to the brand’s family heritage and values, and its commitment to creating new products for people everywhere to enjoy.

http://www.mcvities.co.uk/

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