pladis is one of the world’s leading snacking companies and home to beloved brands including McVitie’s and Ulker. pladis is also proud to distribute a carefully curated, GODIVA Everyday Luxury chocolate range exclusively for consumer packaged goods channels around the world.
pladis also owns regional brands such as Jacob’s, go ahead!, Carr’s, Flipz, Verkade and many more, delighting consumers with products across the snacking category including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.
Formed in 2016, pladis is the proud steward of over 300 years of family baking and confectionery experience. pladis products reach approximately 4 billion people worldwide. Our operations in over 120 countries, delight consumers with products in sweet and savory biscuits, wafer, cake, chocolate, gum and candy categories. pladis has 34 factories in 13 countries and employs 26,000 people.
pladis is one of the fastest growing companies in the sector with annual revenues in 2017 of £2.3 billion. As a responsible business, delivering the highest quality products and exceptional service, pladis’ products have the potential to reach more than 4 billion people across the world.
pladis people are passionate about collaboration and creation, using consumer insights and trends to fulfil its promise; ‘to bring happiness to the world with every bite’. This, combined with rapid speed to market, enables the company to bring its products from idea to on-shelf quickly, so they are available for consumers all over the world.
The company has already delivered a series of successful product innovations in the biscuit and chocolate categories since the group was created, which include GODIVA Masterpieces developed especially for grocery channels, McVitie’s Nibbles and McVitie’s Chocolate Digestive Thins – all products which have fast become firm favourites in pladis’ anchor markets.
Snacks
Our story in the food sector began with Ülker Pötibör Biscuits. So all our ‘firsts’ – our first factory, first brand, first distribution, first sales – happened through biscuits. Then, our approach of being a ‘master producer’ brought us another first: Ülker Chocolate. Our delicious products won the hearts of our consumers, and soon Ülker became known as a leader and a pioneer in the Turkish food industry.
1994 marked the 50th year of our successful journey with Ülker, and in that year we brought a breath of fresh air to the food sector. Bizim Yağ brand (cooking oils) indicated that Yıldız Holding was more than a biscuit and chocolate producer.
We used our experience from the biscuit and chocolate area to enter different categories in the food sector – such as oil. From our first oil factory, Besler, and our first margarine, Bizim, we have travelled a long way in the food industry over a short time.
Today our holding, with 49 product categories, 320 brands and thousands of different products, continues to lead the Turkish food sector. And with the international brands we have added to our group, like Godiva and Mc Vitie’s, we are taking sure steps toward being a global player.
In funding Ülker, brothers Sabri and Asım Ülker took an inspiring step for their country in a period when bread was distributed by ration card. In the beginning, their three-person team could only produce 75 tons of biscuits in a year. Under the framework of Yıldız Holding, our brands have grown into global brands with a place in the lives of millions of people.
3rd Biggest Biscuit Manufacturer
Biggest Chocolate Producer
320 Number of Brands in Food Sector
2,9 Million Tons Total Amount of Purchased Raw Material in TurkeyThe key factors underlying our phenomenal growth are twofold. We carefully observe the needs of consumers, as we have from the beginning. And we gain our consumers’ appreciation with our high quality products.
When we set out on our journey with Ülker over 75 years ago, we only had one aim. That was to be a quality brand which is both innovative and always available. The fact that consumers associate our name with taste and safety has played a major role in achieving this aim.
Our customer-focused approach helps maintain the unique connection we have formed with our consumers. Brand communication has been a priority for us since the 1950s, and we have sought to continuously strengthen this connection. As a result, we rank highly in annual studies of brands that people enjoy and trust. It is clear that consumers regard the Ülker brand as a guarantee that every product we make will suit Turkish tastes.
For more information, please visit ulker.com.tr
GODIVA
The 2007 addition to our holding of Godiva, the world’s leading premium chocolate producer, was a global success. From the first day of our merger we understood that there was much we could learn from each other. With this in mind, we set up Godiva as an independent company. Seven years later Godiva has grown and developed into an international company with access to new markets.
The Belgium-based company has always produced chic handmade chocolates while never compromising their standards. Thanks to our partnership Godiva has developed a wider range of products, making biscuits, cakes, cocoa, coffee and various chocolate ingredients. With our holding’s international network, it has begun reaching many more consumers. Yıldız Holding’s understanding of what it means to be ‘best in the field’ can be seen in our investment, bringing positive results for all.
For more information, please visit godiva.com
McVitie’s
McVitie’s, an iconic brand in the UK and Europe, has been crafting biscuits and cakes for over 180 years.
In 1830 apprentice baker Robert McVitie and his father William opened a ‘provision’ shop in Rose Street, Edinburgh. Robert’s baking was so popular the business quickly grew and as his sons and new business partners joined the company, more shops were established and the first factory was opened in 1888.
Since then McVitie’s has continued to thrive, and makes the UK’s best-selling biscuits. The iconic Digestive Biscuit was created in 1892 and is still made today using the same secret recipe.
Making biscuits and cakes to fit every taste, in 1893 McVitie’s was given the royal seal of approval when asked to bake the future Queen Mary and King George V’s wedding cake. The company also made the wedding cake for Princess Elizabeth and Sir Philip Mountbatten in 1947, while Prince William chose a groom’s cake for his wedding reception, made from 1,700 McVitie’s Rich Tea biscuits and 17kg of chocolate.
Today McVitie’s sweet and savoury biscuits and cakes are enjoyed throughout Europe and the Commonwealth, remaining popular thanks to the brand’s family heritage and values, and its commitment to creating new products for people everywhere to enjoy.
Our Companies
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BESLER GIDA
Besler has the largest edible fat-processing capacity in the world, on an area of 192,000 m² with 236 employees in its Istanbul Pendik plant, and on a total area of 99,000 m² with 101 employees in its Adana plant, both of which were established with Turkish capital. The company gradually started refined liquid oil and margarine production as of 1994, and today its total edible fat and oil production capacity is 388,500 tons per year. The company puts its efforts into creating brands of high recognition and customer satisfaction through its quality and trademark in the sector of margarines that consumers use in their homes (both with cup and wrap packages), pastry fats, and margarines and oil products that are used in industry. Besler uses state-of-the-art technology in today's edible fat and oil sector and offers all kinds of fat and oil products, with a quite extended portfolio, that are qualified to meet the needs of the customers with over 320 products and packages. According to AC Nielsen data from 2008, Besler, with export revenue of $33 million, holds 35% of the industrial fat and oil market, 39% of common margarine and 14% of liquid oil. The company is quite sensitive about collection, treatment and recovery of solid and liquid wastes, and is a charter member of Çevre Koruma Vakfı (ÇEVKO: Environmental Protection and Packaging Waste Recovery and Recycling Foundation).Obtaining ISO 9001, ISO 14001 and OHSAS 18001, as well as HACCP certifications, Besler has also assumed the title of being the first food company in the sector which has been able to obtain 4 of the quality systems at the same time. For more information, please visit: www.besler.com.trCONTINENTAL CONFECTIONERY COMPANY
CCC Gıda was established in April 2009 with a 50-50% partnership with Yıldız Holding and Gumlink A/S from Denmark. A gum factory was founded by moving Gumlink's plant from Denmark and Baycan's plant from Avcılar to Çorlu, and the factory started manufacturing gum in April 2010. In this way, CCC's product portfolio has been created with confectioneries manufactured in the Avcılar plant of the Yıldız Holding companies, Baycan and Horizon, and with the gum manufactured in Çorlu. Baycan and Horizon were then taken over by CCC, and the confectionery and gum production of these two companies were merged under the roof of a single company with two plants. The Çorlu plant was established on an area of 110,000 m2, with a closed area of 28,000 m2. With an annual gum production capacity of 15,000 tons, the Çorlu plant has achieved production with ISO 9001:2008 (Quality Management System), ISO 22000 (Food Safety Management Systems), BRC A grade (Global StandardforFoodSafety Issue 5), IFS Higherlevel (International FoodStandard vs. 5) Quality and Food Safety management system certifications. CCC Gıda owns a factory in Avcılar, Istanbul, which produces soft and hard confectionery products and liquorice. The factory has a 26,000-ton annual production capacity. The confectionery factory has achieved production with ISO 9001:2008 (Quality Management System), ISO 22000 (Food Safety Management Systems), BRC A grade (Global Standard for Food Safety Issue 5), IFS Higherlevel (International Food Standard vs. 5) Quality and Food Safety management system certifications. For more information, please visit:www.continentalcc.com.trDELLA GIDA
Established in 2002, Della Gıda produces cola, fruit-flavoured carbonated beverages and other carbonated beverages. Della Gıda has 65 different products and a production capacity of 130,000 litres per hour at its production plant built on a closed area of 40,000 m2. The product range of Della Gıda includes brands such as Cola Turka, Çamlıca Gazoz, Maltana, Oranj, Sunny Portakal, Link Portakal, Mandalina, Limon and Tropik. The beverages group products of Della Gıda are exported to the US, Germany, Australia, Azerbaijan, UAE, Bosnia, Bulgaria, Algeria, China, Denmark, Ivory Coast, Palestine, France, Ghana, Georgia, Guinea-Bissau, Iraq, England, Iran, Israel, Switzerland, Cyprus, Kosovo, Kuwait, Lithuania, Malta, Mauritania, Ukraine, Jordon, Senegal, Turkmenistan and Greece.DeMET's
Turkey's leading food and beverages company, Yıldız Holding, recently signed a share purchase agreement with Brynwood Partners V L.P. to buy 100% of the shares of DeMet’s Candy Company, a long-standing company in the US market of chocolate-covered snack food products. Established in Chicago in 1898, DeMet’s Candy Company engages in the market of chocolate-covered snack food products with its first and essential brand "Turtles," and other brands “Flipz” and “Treasures.” With production in two factories, located in Mohnton, Pennsylvania and Big Flats, New York, DeMet's Candy Company had sales revenues of approximately $130 million by the end of 2012. Among the customers of DeMet's Candy Company are some of the most significant and leading retail chains in the US, such as Safeway, Target, Walmart, Costco, Walgreens and Kroger.GODIVA
Running the world's leading premium chocolate and chocolate products brand since the day of its establishment, Godiva Chocolatier, Inc. was acquired by Yıldız Holding in April 2008 after a sales agreement that was made at the end of 2007. Yıldız Holding realized the necessary investments for the company's growth and renewal, and the points of growth and change have been re-identified, based on the company's strengths, under the administration of Yıldız Holding. The Istanbul Nişantaşı Abdi İpekçi and Akmerkez branches were added to present 400 Godiva stores around the world, and the Istanbul Bağdat Caddesi and Ankara branches were also added in 2011. For more information, please visit www.godivatr.comKELLOGG-MED
Founded in 2002, Kellogg-Med, for the first time in Turkey and upon an investment made in 2003, established a plant where 50% textured soy protein production can be processed from soy beans. Commencing production of breakfast cereals under the brand Ülker Kellogg's with a new investment made in August 2006, the company added new grain cereals, puffed corn and rice varieties to its product range after an investment made in 2008. With a total production capacity of 9300 tons, Kellogg-Med runs its production operations at its plant located in Pendik, Istanbul, in a closed area of 5500 m2. The product range of Kellogg-Med offers 43 different products and packages, including breakfast cereal, puffed corn and rice, and textured soy protein. Kellogg-Med has received ISO 9001, ISO 14001, OHSAS 18001, HACCP and BRC Quality Management certifications. For more information, please visit www.ulkerkelloggs.comKEREVİTAŞ
Kerevitaş A.Ş was founded in the city of Bursa in 1970 and is the pioneer in frozen foods production, as well as Turkey’s first company in the frozen food retail industry. Originally focusing on fresh exports to Scandinavian countries, Kerevitaş began producing frozen fruit and vegetables in 1980 in response to the domestic and international market demand. Later in the 90s, the company created a portfolio under the umbrella brand Superfresh, which includes: dough products (pizza varieties and pastries); canned and frozen vegetables, frozen fruit and French fries, frozen meat and fish products, frozen croquettes and snacks, as well as canned tuna and canned chicken. Kerevitaş carries out its production in accordance with International Quality Standards such as ISO 9001, ISO 22000, BRC AA grade and Halal.
Furthermore, Kerevitaş has been approved for its Good Manufacturing Practices (GMP) by the AIB (American Institute of Banking). With nearly 400 products in food service and retail, Kerevitaş takes meticulous care to make sure high quality is achieved during each process, from the selection of the best raw materials, going through all production stages until the fresh frozen Superfresh products reach our consumer’s table. Kerevitaş has achieved sustainable growth and success in national and export markets due to its principles of quality and unconditional customer satisfaction, which have allowed its wide and innovative portfolio to reach 29 countries and keep expanding in key regions such as Europe, Middle East, Turkish Republics and the U.S. Kerevitaş keep growing and increasing its competitive power with the acquisition of Besler which is the market leader company of fat & oil industry.
MARSA
Marsa is Turkey's first organized margarine and edible oil company, which had its foundations laid in 1925. The company has survived through today by preserving its position among the leaders of the sector since the day it was established. With its mission of adding good flavour to life with its sense of qualified, delicious, and safe food and service, Marsa realises the production, distribution, sales and marketing operations of renowned and credible brands such as Ustam, Akbis, Mars, Akrim and Piyale Profesyonel. Marsa’s Adana plant, which has a uniquely strategic location for both local and neighbouring regional markets, still has the highest capacity in a single plant among all other plants in Turkey, with an annual production capacity of 200,000 tons of margarine and 100,000 tons of edible oil products. Owing to its unique geographical position, Marsa has the advantage of supplying its products to more than 60 countries on 5 different continents by land, sea and railway. Under administration of partnerships of the leading holdings in Turkish and international giants since the early 1990s, Marsa is a special business, blending different cultures. Kraft Jacobs Suchard, Sabancı Holding and Yıldız Holding are some of the corporations that have been engaged in the administration of the company. Highly recognised abroad with brands such as Ona and Evet, Marsa has been reconstructed with a goal of increasing its success rate in Turkey and as well as in nearby regions, and it started its operations within Yıldız Holding with a strategy focusing on industrial, pastry, out-of-home consumption and export channels. The extensive experience of the group, strong brands in the company's portfolio, and products that attained their places in the market will play a key role in realising the company's leadership goal. Marsa has decided to establish a partnership that allows it to build a plant in the Far East in addition to having a corner in raw oil trade market. Marsa has concluded negotiations with Brunei that have resulted in establishing a partnership. For more information, please visit www.marsa.com.trMCCORMICK YILDIZ
McCormick Yıldız was established in 2010 by the partnership of Yıldız Holding and McCormick from the US, which has the experience of more than 120 years in the spices & seasonings sector. McCormick is the world leader in production, marketing, and distribution of spices, seasonings and flavours, and in retail sales of these products in selling them to food industry and catering companies. With its headquarters in Baltimore, the company has production facilities in Canada, England, Australia, France, Mexico, Holland, Spain and Portugal. McCormick is active in 100 countries and has more than 7500 employees. Bringing McCormick's experience in innovation, production and marketing in the field of spices and seasonings, and Yıldız Holding's highly recognised brands, distribution network, power, and experience together has enabled them to establish a company that is rising to the top in the Turkish spice and seasonings market. McCormick Yıldız Gıda San. ve Tic. A.Ş. was established by a 50-50% partnership between McCormick and Yıldız Holding and is going to be active in the field of retailing spices in Turkey. The vision of the company is to be determined as the lead player in its sector in terms of production, marketing, sales and export activities. For more information, please visit www.ducros.com.trMILFORD YILDIZ
Milford-Yıldız was established in February 2010, and is named after Yıldız Holding and Milford, which is one of the leading companies of Laurens Spethmann Holding in the German market, so the experts of the German tea market and Turkey's giant of the fast-moving consumer goods category have joined forces to gain a significant place in the tea market. Milford-Yıldız has its headquarters in Istanbul, a factory in Hendek, a storage and packaging facility in Akyazı, and a storage and blending unit in Arsin. Milford-Yıldız aims to become an important player in the tea market and to win the hearts of the consumers with its expertise and its strong team of employees who are experienced in their respective fields.ÖRGEN GIDA
Örgen Gıda was established in 1981 and was acquired by Yıldız Holding in 2002. Örgen Gıda completed its modern production plant in 1994 and is focused on the production of packaged dry foods that are practical and easy to prepare, palate-pleasing for Turkish consumers and have sustainable quality. It is the top powdered food manufacturer in Turkey, with a 16,000m² closed production plant on 46,500 m² of land. The annual production capacity of the factory is 45,000 tons and it has 380 employees as of 2010. Örgen Gıda has a product range of 15 brands and 300 product variations, such as instant soups, traditional Turkish desserts, meatball mixes, meat and chicken broth, Turkish coffee and three-in-one coffee mixes. The company has ISO 9001 Quality Management System, TS EN ISO 22000 Food Safety Management System, TS 18001 Occupational Health and Safety Management System and TS EN ISO 14001 Environmental Management System certifications.PNS PENDİK NİŞASTA
Established with the partnership of Cerestar and Ülker in Pendik, Istanbul in 1993, PNS Pendik Nişasta Sanayi started production in 1996. The 11,342 m² closed production plant has a daily corn processing capacity of 350 tons. In the production plant, standard glucose, enzyme glucose and fructose are produced as its main products, and corn germ, bran and gluten are produced as by-products from natural corn starch, modified starch, pre-gelatinized starch and plain starch. PNS Pendik Nişasta Sanayi has a range of 35 different products which are used in various industries, such as corrugated cardboard and paper, textiles, Turkish delight, halva and confectioneries, beverages, and livestock feed. A two-stage aerobic treatment unit with discharge value of 150 OCD and a capacity of 60 m² per hour serves as a model for similar units. PNS Pendik Nişasta Sanayi’s production is conducted in accordance with the standards set forth in ISO 9001, ISO 14001, OHSAS 18001, HACCP quality certifications. In addition, the plant has a very efficient aerobic-biological treatment unit with a daily capacity of 1,440 m2. For more information, please visitwww.pendiknisasta.com.trUNITED BISCUITS
United Biscuits was established by merger of McVitie & Price, founded in 1830, and MacFarlane Lang, founded in 1948, and joined Yıldız Holding in November 2014. United Biscuits has acquired various trademarks in its 66 years, including Crawford's Biscuits in 1962, MacDonald's Biscuits in 1965, British cereal producer Meredith & Drew in 1967, Verkade, Holland's leading biscuit and confectionery company, in 1990, and Delacre, one of the Campbell Soup companies, in 1998. Reaching to become the world's largest producer in 66 years, United Biscuits is currently the leader in the English market. Some of the most famous of United Biscuits’ 20 leading brands are McVitie’s, Jacob’s, Delacre, Twiglets, BN, GoAhead, Sultana, Penguin, Carr’s, Verkade, DeliChoc, Mini Cheddars and JaffaCakes.ÜLKER BİSKÜVİ
Ülker Bisküvi Sanayi Anonim Şirketi, established by Sabri Ülker in Istanbul in 1944, is the leading biscuit manufacturer in Turkey in terms of quality and market share. In addition to being the leader of the national market in biscuits and crackers, Ülker Bisküvi is also considered to be an important manufacturer in the world market. Ülker Bisküvi products are exported mainly to the Middle East, Russia and the Central Asian Republics, as well as to Europe, Africa and the US. While moving forward with its main goal of meeting customer satisfaction since the day it was founded, Ülker Bisküvi has appeared in every generation's memory with "happy moments" from 1944 until today. Meeting the needs and expectations of its customers with top-level solutions, Ülker Bisküvi moves forward with the determination to satisfy the consumer masses in order to increase those "happy moments.” The name of the company, previously Ülker Gıda, was changed to Ülker Bisküvi in 2007 in order to ensure that the main field of activity of the company be perceived and identified in a more distinctive way. Ülker Bisküvi, which was listed in the Istanbul Stock Exchange (IMKB) after a merger with Anadolu Gıda in 2004 and grew even more, recently realized some important projects for the purposes of institutionalisation. Ülker Bisküvi was the first company in Turkey to use a band oven in biscuit production process, to establish a hygiene division, and to work with foreign experts in R&D activities, and now it is creating new values in the field of bakery products. Ülker Bisküvi actively benefits from the other group companies of Yıldız Holding; it manages biscuit manufacturing plants in various cities in Anatolia, and it has a dynamic value production process which includes all branches of the food industry, such as procurement of high quality flour and packaging. Precisely realizing all of its investments projected in the strategic development plans each year, Ülker Bisküvi's common purpose in all its investments can be summed up as reinforcing its leadership position in the market, increasing customer satisfaction, improving product quality, and making cost basis even more competitive by supporting efficiency and productivity. For more information, please visit www.ulkerbiskuvi.com.trNISSIN YILDIZ
Nissin Yıldız is the partnership of Turkey's leading food company Yıldız Holding and Japan's largest noodle manufacturer Nissin Foods Holdings. Established with a 50-50% partnership and an approximate capital of TL88 million, Nissin Yıldız operates in a modern facility in Hendek, Sakarya. This partnership combined Yıldız Holding's strong distribution network and local manufacturing power with Nissin Foods' instant noodle manufacturing technologies. Nissin Yıldız is the first company to produce instant noodle in Turkey, under the Makarneks brand.