Godiva, the global leader in premium chocolate, announced today the appointment of Annie Young-Scrivner as its new Chief Executive Officer with effect from 14 September 2017.

Annie joins Godiva from Starbucks where she served as Global CMO, Starbucks Coffee Company & President, Tazo Tea, and previously she was the President of its Canada business. Annie also served as President of Teavana Teas. During her Starbucks tenure, Annie developed great teams, refreshed the brand for innovation and multi-channel growth and drove Starbucks to lead in social media, digital media and loyalty. While Annie was President of Teavana, tea became the fastest growing beverage business across the globe.

Previously, Annie spent 20 years in senior leadership and general management roles at PepsiCo and as President and Chairman of PepsiCo Food in China, her team delivered double digit growth.

Since 2014, Annie has served on the board of Macy’s Inc. (NYSE: M), the multi-billion department store. She is also a member of the Dean’s Board of Advisors for the Foster School of Business, University of Washington and will be Chairman of its Advisory Board for its 2018 session. Annie will be based in Godiva’s New York office and will travel extensively across its global footprint.

Annie will bring to Godiva her deep understanding of digital connection with consumers combined with her proven track record in delivering strong performance and innovation for fast growth retail brands. Annie will lead the continued development of markets including Japan, China and North America as well as Godiva’s successful Global Travel Retail business.

Murat Ulker, Chairman of Godiva, said: “I am delighted to announce the appointment of Annie Young- Scrivner as CEO of Godiva. She is a highly experienced and talented Executive who will play a major role in digitizing the company, globalizing our e-business and improving customer experience in our retail boutiques.”

Annie Young-Scrivner, said: “I am absolutely thrilled to become Godiva’s new CEO. It’s a privilege to carry on the entrepreneurial heritage and the passion in creating the ultimate chocolate experience. Godiva has wonderful presence across the globe. I’m excited to work with the talented team to invite even more customers into our delicious world.”

After seven successful years, Mohamed Elsarky, CEO and President Godiva Inc, has decided to step down from his current role to focus on new projects he wishes to undertake. Mohamed will continue to be part of the Group, working closely with the chairman and as a member of the Yildiz Holding Leadership Team.

Murat Ulker, Chairman of Godiva, continued: “I would like to take this opportunity to personally thank Mohamed Elsarky for his strong contribution and commitment to Godiva since 2010. During his tenure, we have built a truly global brand with a world-class pool of talent, creating a solid foundation for continued growth. Mohamed will continue to be an integral part of the leadership team within Yildiz Holding and I look forward to working with him and continuing to benefit from his considerable experience and deep industry knowledge.”


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