VISION, MISSION AND VALUES
Sustainable and steady growth...
To be the leading food and beverage company by delighting and bringing a smile to consumers, customers, employees and shareholders everyday.
Yıldız Holding will be known as a company that supports vertical integration and other key values, as a company that makes important investments in the foods and beverages sector, and as the leading international Turkish food and beverage company. We will provide reasonably priced high quality products that are accessible to consumers and create a strong partnership with consumers by providing the best possible customer service. We will make investments in businesses that have high potential for financial gain, growth and earnings in fields other than the food and beverage sector. While ensuring sustainable and steady earnings, we will show concern for the health of our employees, our communities and consumers and display respect for the environment.
Our Commitment to Our Shareholders, Customers, and Employees
- Sustainable and Profitable Growth is fundamental in promoting and measuring our success. Our quest for innovation, and drive for effectiveness is reflected in our results and help us to contribute our future success.
Our focus is on changing needs of customer and market. We offer consumers great products with great quality within arm’s reach at great value and build strong partnerships with customers through providing best in class service.
We aim to delight and bring a smile to consumers, customers, employees and shareholders every day. In this respect, we continuously develop, and strengthen our organization. Empowered employees who embrace our vision and strategy, guarantee our performance.
We inspire trust by operating with respect for our people, society, the health & wellness of our consumers and the environment. We fulfill our corporate social responsibility obligations while acting according to the transparency and accountability principles. We ensure to provide a trustworthy workplace that respects human rights.
- Our Customers Come First
• We place customer & consumer satisfaction above all else, focus on meeting customer & consumer needs and give them the utmost priority.
• The Customer is always right.
• We deliver products and packaging for our customers and potential customers that create “Happy Moments” and build powerful brands.
• We adopt win-win principles in our relations with the customer. We protect the rights of both the customer and the company.
- We Are Number One in Quality
• We offer consumers great products with great quality within arm’s reach at a great value and build strong partnerships with customers through providing best in class service.
• We track best-practices in the markets we operate and we strive to be the best.
• We constantly raise the quality bar both in manufacturing phases and services we provide.
- We Are Competitive
• We start challenging competitions in all areas we operate.
• We aim to rank first in all we do.
• We are fast and agile. We are always the first to offer the best to our customers.
- We Are Results-Oriented
• We set stretched targets that serve our vision and mission.
• Our ultimate point of success is where we perform better than the past and exceed expectations.
• We exceed our targets through determination to succeed, hard work, putting our hearts and minds to work.
• We compare our performance internally and with our competitors. We aim to be the best every time.
- We Derive Our Strength From Change
• We explore, support and implement new ideas through our entrepreneurial spirit.
• We leverage the diversity of our talents and knowledge to drive innovation.
• We identify new opportunities in the marketplace and increase our flexibility to adapt to changes.
• We lead innovation; create new markets and we set the trends.
• We embrace the new and the different.